Browning, Beverly A., frey50
Perfect phrases for fundraising / by Beverly Browning. - New York : McGraw-Hill, c2013. - vi, 167 p. ; 21 cm. - Perfect phrases series . - .
The order of information for reader impact -- The first paragraph -- The second paragraph -- The third paragraph -- The fourth paragraph -- The closing -- Organization web site campaigns -- You Tube campaigns -- Facebook campaigns -- Twitter fundraising campaigns -- Telephone campaigns -- Board of directors campaigns -- One-on-one fundraising meeting campaigns -- Service club and civic organization campaigns.
Overview: The right phrase for every situation every time. Precise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read-or tossed. Perfect Phrases for Fundraising provides everything you need to craft a message that recipients will read and respond to. This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign. Master the right language for: Telephone soliciting; YouTube, Facebook, and Twitter; One-on-one meetings; Board of director appeals; Organization website campaigns.
9780071793735 (alk. paper) 0071793739 (alk. paper) 9780071793735 9780071793735
2012027955
Fund raising--United States.
Proposal writing for grants--United States.
Fund raising.
Proposal writing for grants.
Fund raising.
Proposal writing for grants.
United States.
658.15224 Bro 12
Perfect phrases for fundraising / by Beverly Browning. - New York : McGraw-Hill, c2013. - vi, 167 p. ; 21 cm. - Perfect phrases series . - .
The order of information for reader impact -- The first paragraph -- The second paragraph -- The third paragraph -- The fourth paragraph -- The closing -- Organization web site campaigns -- You Tube campaigns -- Facebook campaigns -- Twitter fundraising campaigns -- Telephone campaigns -- Board of directors campaigns -- One-on-one fundraising meeting campaigns -- Service club and civic organization campaigns.
Overview: The right phrase for every situation every time. Precise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read-or tossed. Perfect Phrases for Fundraising provides everything you need to craft a message that recipients will read and respond to. This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign. Master the right language for: Telephone soliciting; YouTube, Facebook, and Twitter; One-on-one meetings; Board of director appeals; Organization website campaigns.
9780071793735 (alk. paper) 0071793739 (alk. paper) 9780071793735 9780071793735
2012027955
Fund raising--United States.
Proposal writing for grants--United States.
Fund raising.
Proposal writing for grants.
Fund raising.
Proposal writing for grants.
United States.
658.15224 Bro 12