Schaefer, Mark. frey50
Born to blog : building your blog for personal and business success one post at a time / Mark W. Schaefer and Stanford A. Smith. - 1 edition. - iii, 171 pages ; 22 cm
Includes index.
Introduction: Were you born to blog? -- The common traits of successful bloggers -- You're not a writer, you're a blogger -- Yes--you can blog -- Storytelling -- Dreaming -- Persuading -- Teaching -- Curation -- Discovering your blogging skills -- Why your business should blog -- Corporate blogging's most common questions -- The minimum viable blog -- Unlocking content -- Attracting readers -- Attracting and nurturing blog contributers -- Making your blog pay -- Rocks in the road -- Getting personal -- Breaking through with a personal blog -- Blogging habits -- Coda.
9780071811163 (alk. paper) 0071811168 (alk. paper)
9780071811163
2012043006
Blogs.
Business enterprises--Computer networks.
Online social networks.
Blogs.
Business enterprises--Computer networks.
Online social networks.
658.872 Sch 12
Born to blog : building your blog for personal and business success one post at a time / Mark W. Schaefer and Stanford A. Smith. - 1 edition. - iii, 171 pages ; 22 cm
Includes index.
Introduction: Were you born to blog? -- The common traits of successful bloggers -- You're not a writer, you're a blogger -- Yes--you can blog -- Storytelling -- Dreaming -- Persuading -- Teaching -- Curation -- Discovering your blogging skills -- Why your business should blog -- Corporate blogging's most common questions -- The minimum viable blog -- Unlocking content -- Attracting readers -- Attracting and nurturing blog contributers -- Making your blog pay -- Rocks in the road -- Getting personal -- Breaking through with a personal blog -- Blogging habits -- Coda.
9780071811163 (alk. paper) 0071811168 (alk. paper)
9780071811163
2012043006
Blogs.
Business enterprises--Computer networks.
Online social networks.
Blogs.
Business enterprises--Computer networks.
Online social networks.
658.872 Sch 12