Iacocca:
by Iacocca, Lee A.
Published by : Bantam Books (New York) Physical details: xv, 352 p. ISBN:0553050672.| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| 900 - 999 | 921 Iac Iac (Browse shelf) | Available | Memorial | 54892 |
Includes Index
Acknowledgmnets --
An opening word --
Prologue --
pt. 1. Made in America --
Ch. 1. The family --
Ch. 2. School days --
pt. 2. The Ford story --
Ch. 3. Getting my feet wet --
Ch. 4. The bean counters --
Ch. 5 The key to management --
Ch. 6. The Mustang --
Ch. 7. Encore! --
Ch. 8. The road to the top --
Ch. 9. Trouble in paradise --
Ch. 10. 1975: The fateful year --
Ch. 11. The showdown --
Ch. 12. The day after --
pt. 3. The Chrysler story --
Ch. 13. Courted by Chrtsler --
Ch. 14. Aboard a sinking ship --
Ch. 15. Building the team --
Ch. 16. The day the Shah left town --
Ch. 17. Drastic measures: going to the government --
Ch. 18. Should Chrysler be saved? --
Ch. 19. Chrysler goes to Congress --
Ch. 20. Equality of sacrifice --
Ch. 21. The banks: trial by fire --
Ch. 22. The K-car --
and the close call; "It only hurts when I laugh" --
Ch. 23. Public man, public office --
Ch. 24. Bittersweet victory --
pt. 4. Straight talk --
Ch. 25. how to save lives on the road --
Ch. 26. The high cost of labor --
Ch. 27. The Japanese challenge --
Ch. 28. Making America great aain --
Epilogue: The great lady --
Index.
He's an American legend, the tough talking, straight shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, a newsmaker, and a man many have urged to run for President.