No B.S. grassroots marketing /
by Kennedy, Dan S., frey50
Published by : Entrepreneur Media, (Irvine :) , 2012 Physical details: 234 p. ISBN:1599184397 (alk. paper); 9781599184395.| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 600 - 699 | 658.8 Ken (Browse shelf) | Available | 98431 |
Back to the future-what really works -- Turning a problematic media environment to your advantage -- Hard-nosed, tough-minded investing in media & marketing -- If you use mass ad media, make your ad dollars do more -- Taking it to the streets : neighborhood marketing strategies -- Getting your hands dirty : neighborhood marketing tactics -- Re-thinking the business you are in -- Inside your four walls -- The postman as your salesman : using the most reliable small business marketing media-direct mail -- Fools rush in : how to use-and how to waste dollars on-the internet & other technology-media -- The not so great outdoors-from billboards to lawn signs-getting more while spending less -- Publicity-free advertising brought to you by your local news media -- Come one, come all-to your marketing event : how to get or multiply large numbers of customers at blinding speed -- Profitable espionage : data mining, intelligence gathering and covert operations.