When companies spy on you
by Freedman, Jeri
Series: Spying, surveillance, and privacy in the 21st century Published by : Cavendish Square (New York) Physical details: 112 pages : color illustrations ; 24 cm. ISBN:9781502626752; 1502626756. Year: 2018| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| j 300 - 399 | Book Cart | j338.47006312 Fre (Browse shelf) | Available | State Grant in Aid | 105815 |
Includes bibliographical references (p. 100-108) and index.
Data mining and big business -- The usefulness of data mining -- The disadvantages of data mining -- What the future holds -- Data mining timeline -- Glossary -- Further information -- Bibliography -- Index -- About the author.
Businesses used to contact buyers by placing advertisements in newspapers, magazines, and on television and radio. Now they monitor your online shopping and product browsing habits. This book looks as the ways businesses spy on patrons, examines the reasons the marketplace has changed, argues the pros and cons of keeping tabs on cyber shoppers, and outlines the advantages corporate mining gives to larger companies.
13 - 17 years
105815