Arthur Johnson Memorial Library

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Arthur Johnson Memorial Library

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The tipping point :

by Gladwell, Malcolm,
Edition statement:1st Back Bay pbk. ed. Published by : Little, Brown, (Boston :) Physical details: xii, 301 pages ; 21 cm ISBN:0316346624; 9780316346627.
Subject(s): Social psychology. | Contagion (Social psychology) | Causation. | Context effects (Psychology) | Psychology, Social. | Causality.
Year: 2002
Tags from this library: No tags from this library for this title.
Item type Current location Call number Status Date due Barcode
300 - 399 302 Gla (Browse shelf) Available 107355

Includes bibliographical references (pages 281-291) and index.

The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.

Explains why major changes in society often happen suddenly and unexpectedly and describes the personality types who are natural originators of new ideas and trends.

107355