Trademark :
by Fishman, Stephen,
Edition statement:12th edition. Physical details: 428 pages : illustrations ; 23 cm ISBN:9781413326659; 141332665X.| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 300 - 399 | Book Cart | 346.730488 Fis (Browse shelf) | Available | 107425 |
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| 346.730173 Tru Grandparents' rights | 346.73029 Sit Powers of attorney simplified / | 346.7304 Ham The complete living will kit | 346.730488 Fis Trademark : | 346.7305 Cli Make your own living trust / | 346.7305 Sha Living trusts for everyone : | 346.73052 Chr How to administer an estate : |
Includes index.
A trademark primer -- Trademark, domain names, and the internet -- How to choose a good name for your business, product, or service -- Trademark searches : what they are and why you should do one -- How to do your own trademark search -- How to evaluate the results of your trademark search -- Federal trademark registration -- How to use and care for your trademark -- Evaluating trademark strength -- Sorting out trademark disputes -- When someone infringes your mark -- When someone claims that you infringed a trademark -- International trademark protection -- Help beyond this book.
Your business name, the names of your key products, and your logos, packaging and slogans - all of these can function as trademarks that distinguish your business and its services and products. So it is important to choose your marks carefully and protect them vigilantly. Here you will find the most up to date information on how to select and protect a great trademark.
107425