Maximum success with LinkedIn /
by Dan Sherman.
- New York : McGraw-Hill, c2013.
- xviii, 238 p. : ill. ; 23 cm.
Social media is not your father's marketing -- The LinkedIn profile : your mini-website -- What goes around : giving and getting recommendations -- It's show time! adding applications for a multimedia profile -- The finishing touches : creating a rocking profile -- All about keywords : optimizing your profile to be found -- Your virtual rolodex : grow your network by adding contacts -- Your social influence circle : searching for and contacting people -- Power in tribes : joining and creating groups -- Give to get : answering and asking questions -- Promoting yourself and your company with events -- Good company : adding your company and following others -- Off to work we go : finding your perfect job -- Laser focus your searches using LinkedIn signal -- Going mobile : the power of LinkedIn on the go -- The daily approach to success on LinkedIn -- Conclusion : opportunity is knocking at your door -- Appendix A : LinkedIn success blueprints -- Appendix B : successful selling in the age of social media.
Business networks--Computer network resources. Internet marketing. Online social networks. Business networks--Computer network resources. Internet marketing. Online social networks.