Browning, Beverly A., frey50        <br/><br/>
Perfect phrases for fundraising / 
by Beverly Browning. 
 - New York :  McGraw-Hill,  c2013. 
 - vi, 167 p. ;  21 cm. 
 - Perfect phrases series .
 - .
<br/><br/>The order of information for reader impact -- The first paragraph -- The second paragraph -- The third paragraph -- The fourth paragraph -- The closing -- Organization web site campaigns -- You Tube campaigns -- Facebook campaigns -- Twitter fundraising campaigns -- Telephone campaigns -- Board of directors campaigns -- One-on-one fundraising meeting campaigns -- Service club and civic organization campaigns. 
<br/><br/> Overview:  The right phrase for every situation every time. Precise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read-or tossed. Perfect Phrases for Fundraising provides everything you need to craft a message that recipients will read and respond to. This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign. Master the right language for:  Telephone soliciting; YouTube, Facebook, and Twitter; One-on-one meetings; Board of director appeals; Organization website campaigns. 
<br/><br/><label>ISBN: </label>9780071793735 (alk. paper) 0071793739 (alk. paper) 9780071793735 9780071793735 
<br/><br/><label>LCCN: </label>2012027955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fund raising--United States.<br/>Proposal writing for grants--United States.<br/>Fund raising.<br/>Proposal writing for grants.<br/>Fund raising.<br/>Proposal writing for grants.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States.
<br/><br/><label>Dewey Class. No.: </label>658.15224 Bro   12