Schaefer, Mark.       frey50        <br/><br/>
Born to blog :  building your blog for personal and business success one post at a time / 
Mark W. Schaefer and Stanford A. Smith. 
 - 1 edition. 
 - iii, 171 pages ;  22 cm 
<br/><br/> Includes index. 
<br/><br/>Introduction: Were you born to blog? -- The common traits of successful bloggers -- You're not a writer, you're a blogger -- Yes--you can blog -- Storytelling -- Dreaming -- Persuading -- Teaching -- Curation -- Discovering your blogging skills -- Why your business should blog -- Corporate blogging's most common questions -- The minimum viable blog -- Unlocking content -- Attracting readers -- Attracting and nurturing blog contributers -- Making your blog pay -- Rocks in the road -- Getting personal -- Breaking through with a personal blog -- Blogging habits -- Coda. 
<br/><br/><label>ISBN: </label>9780071811163 (alk. paper) 0071811168 (alk. paper) 
<br/><br/><label>ISSN: </label>9780071811163 
<br/><br/><label>LCCN: </label>2012043006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Blogs.<br/>Business enterprises--Computer networks.<br/>Online social networks.<br/>Blogs.<br/>Business enterprises--Computer networks.<br/>Online social networks.
<br/><br/><label>Dewey Class. No.: </label>658.872 Sch   12