Pinterest power : market your business, sell your product, and build your brand on the world's hottest social network /
Jason Miles And Karen Lacey.
- New York : McGraw-Hill, c2013.
- xxiii, 230 p. : ill. ; 23 cm.
Introduction -- Part 1: The power of Pinterest. The astounding interest in Pinterest -- Supermodels -- A new way of networking -- A personal story -- Part 2: Pinterest for marketers. Basic functions and beginner best bets -- Pinning for maximum success -- Part 3: Leveraging the power of Pinterest. Strategies for social contagion -- Weaving Pinterest into your social media marketing -- Pin tips and contests -- Driving and growing Pinterest traffic -- Real-time blogger success stories -- Part 4: Pinterest selling strategies. Pinterest and the new era of social commerce -- Pinterest for selling services and other intangibles -- Incorporating eBay, Amazon, and Etsy -- Monetization strategies for Pinterest -- Marketing campaigns for Pinterest -- Part 5: No product, no problem. Pinterest and the world of nonprofits -- Influencing your community with Pinterest -- Marketing and technology resources.