Stork, Jeff,
Glamour road : color, fashion, style, and the midcentury automobile Jeff Stork & Tom Dolle ; foreword by Susan Skarsgard. - Atglen, PA : Schiffer Publishing, 2022. - 256 pages : color illustrations ; 24 cm Hardback book.
Includes bibliographical references.
"This highly visual book explores the seldom-told story of how glamour, fashion, design, and styling became the main focus of automotive marketing from the postwar 1940s through the 1970s. With the expansion of the American suburbs after WWII, women suddenly needed cars of their own. By adopting the fashion industry's yearly model changes, as well as hiring many designers and stylists from the fashion industry, the automobile industry made a direct appeal to the rising sophistication and influence of women. By perfecting the fashion-centric concept of planned obsolescence, it became the dominant economic engine of American postwar prosperity. The dramatic photography, elegant fashion, and use of color and materials in midcentury automotive marketing created a groundswell of demand for new cars. Much of the marketing imagery of the period hasn't been published since it first came out, and this book features some of the best"--Amazon.com.
0764363905 9780764363900
020574295 Uk
Advertising--Automobiles--History--20th century--Pictorial works.
Women consumers--History--20th century.
Automobiles--History--20th century.
659.19629222 Sto 12
Glamour road : color, fashion, style, and the midcentury automobile Jeff Stork & Tom Dolle ; foreword by Susan Skarsgard. - Atglen, PA : Schiffer Publishing, 2022. - 256 pages : color illustrations ; 24 cm Hardback book.
Includes bibliographical references.
"This highly visual book explores the seldom-told story of how glamour, fashion, design, and styling became the main focus of automotive marketing from the postwar 1940s through the 1970s. With the expansion of the American suburbs after WWII, women suddenly needed cars of their own. By adopting the fashion industry's yearly model changes, as well as hiring many designers and stylists from the fashion industry, the automobile industry made a direct appeal to the rising sophistication and influence of women. By perfecting the fashion-centric concept of planned obsolescence, it became the dominant economic engine of American postwar prosperity. The dramatic photography, elegant fashion, and use of color and materials in midcentury automotive marketing created a groundswell of demand for new cars. Much of the marketing imagery of the period hasn't been published since it first came out, and this book features some of the best"--Amazon.com.
0764363905 9780764363900
020574295 Uk
Advertising--Automobiles--History--20th century--Pictorial works.
Women consumers--History--20th century.
Automobiles--History--20th century.
659.19629222 Sto 12