Arthur Johnson Memorial Library

Howard, Kathleen, frey50

Inventing the Southwest : the Fred Harvey Company and Native American art by Kathleen L. Howard and Diana F. Pardue ; in cooperation with the Heard Museum ; foreword by Martin Sullivan. - Flagstaff, Arizona Northland Publications 1996. - 150 p. ill. (some col.) ; 23 cm.

More than a century ago, the Fred Harvey Company and the Santa Fe Railway began a partnership that would forever change the way Americans view the Southwest, its Native peoples, and Native American art. For the first time in history, the two companies offered travelers a swift, safe, comfortable journey west - with a touch of adventure. They used sophisticated marketing techniques to advertise the exotic and romantic Southwest, and thousands of travelers embarked on their journeys there with these images in mind.

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Fred Harvey (Firm)--History.
Atchison, Topeka, and Santa Fe Railway Company--History.


Indian art--History.--Southwest, New
Pueblo art--History.
Tourist trade--History.--Southwest, New

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